Sports tourism: what it is and the best destinations

Sports tourism has gained ground as one of the most dynamic and exciting modalities in the travel sector.

Through it, travelers look for destinations that combine sporting adventures, international competitions or unique experiences linked to physical activities.

From amateur practices to large-scale events, this form of tourism stands out for offering experiences that connect culture, well-being and passion for sport.

The popularity of sports tourism is driven by a growing global market.

According to data from the World Tourism Organization (UNWTO), around 10% of international tourism is motivated by sporting events or activities.

This niche moves billions of dollars annually, boosting the economy of several regions.

But which destinations stand out in this segment and why?

Let’s explore some of the most renowned and attractive for sports lovers.

What characterizes sports tourism

Unlike other forms of tourism, sports tourism focuses on trips motivated by the practice, experience or contemplation of sports activities.

It can be segmented into:

• Sporting events: Includes participation in marathons, Olympic Games, World Cup and other championships.
• Amateur practices: From mountain trails to surfing on paradisiacal beaches.
• Trainings and retreats: Trips focused on improving sports skills, such as golf courses or specialized gyms.
• Adventure tourism: Activities such as mountaineering, climbing or diving.

This diversity attracts both professional and amateur athletes, offering options adaptable to different profiles and budgets.

The segment also promotes interaction between travelers from different cultures, uniting people through their love of sport.

Furthermore, sports tourism contributes to environmental awareness, especially in outdoor activities.

Many destinations invest in sustainable practices, such as ecological trails and conscious use of natural resources, encouraging visitors to adopt more responsible behaviors.

+ Discover the benefits of the beach and sea water

Best destinations for sports tourism

Selecting the ideal destination depends on the type of sporting experience desired.

Check out some options that stand out in different categories:

1. New Zealand: For the adventurous

New Zealand is one of the world's icons when it comes to adventure tourism.

The country is known for activities such as bungee jumping, skydiving, rafting and stunning trails.

Tongariro National Park, for example, is a popular destination for hiking and climbing.

Main activities:

• Trekking on the Tongariro Alpine Crossing Trail.
• Diving in Milford Sound fjord.
• Extreme sports in Queenstown.

New Zealand's diverse landscapes make it ideal for both beginners and more experienced adventurers.

Its mountains, rivers and forests offer unique challenges that combine adrenaline and contact with nature.

For those seeking cultural experiences, New Zealand also provides a connection with Maori traditions, often integrated into sporting activities.

This makes the trip even more enriching, combining sport with local history.

2. Brazil: sporting diversity in one country

With its vast territorial dimension and varied ecosystems, Brazil offers options for the most diverse sports.

From surfing in Fernando de Noronha to playing football on iconic pitches, the country is a must-see for sports enthusiasts.

Brazilian highlights:

• Climbing at Pedra da Gávea (RJ).
• Kitesurfing in Jericoacoara (CE).
• Underwater exploration in Abrolhos (BA).

Brazil is also famous for hosting major sporting events, such as the World Cup and the Olympic Games.

These competitions have left a legacy of infrastructure that benefits both professionals and amateur tourists.

Furthermore, the warmth of the Brazilian people and the rich local cuisine make the experience even more special.

Activities such as beach soccer and capoeira are examples of how sports culture is experienced in the country's daily life.

3. Japan: tradition and modernity in sport

Japan blends technology and culture, making it a unique destination for sports tourism.

With world-class infrastructure, it hosted the 2021 Olympic Games and is ideal for travelers looking for experiences linked to snow sports and martial arts.

What to do in Japan:

• Skiing and snowboarding in Hokkaido.
• Judo training in traditional institutes.
• Urban marathons, like the one in Tokyo.

Japan also stands out for the impeccable organization of its sporting events.

Taking part in a marathon in cities like Tokyo is an opportunity to experience the fast pace and vibrant energy of the country.

On the other hand, traditional sports such as sumo and kendo offer an immersion into Japanese traditions.

These events often include cultural demonstrations, making the experience even more enriching.

4. Switzerland: a winter sports paradiseO

Famous for its alpine landscapes, Switzerland is one of the best destinations for winter sports lovers.

Stations like Zermatt and St. Moritz attract millions of tourists every year for skiing, snowboarding and ice skating.

Main experiences:

• Skiing on the slopes of Jungfrau.
• Hiking on snow-covered trails.
• Exploration of icy caves.

Switzerland's charm goes beyond sports.

After a day on the slopes, tourists can relax in thermal spas or enjoy typical dishes such as fondue, completing the experience.

Sustainability is another highlight of sports tourism in Switzerland.

Therefore, many stations invest in green technologies to minimize environmental impact, creating a perfect balance between development and preservation.

See too: How to Prepare for a Remote Adventure Trip

Benefits of sports tourism for destinations

Sports tourism is not just a leisure activity for those who practice it, but also has a significant economic impact on the regions that host it.

According to a study by the Sports Tourism Economic Impact Report (2023), sporting events generated more than 600 billion dollars globally in 2022.

This impact is reflected in:

1. Local job creation: From guides to accommodation services.
2. Encouragement of urban development: Construction of arenas, leisure areas and infrastructure.
3. International promotion of the destination: Making the locality more visible on the global stage.

The impact goes beyond the financial.

Sports tourism also promotes social inclusion, encouraging local communities to engage in activities that improve quality of life.

This creates a synergy between tourism and well-being.

Another advantage is the strengthening of cultural identity.

Therefore, sporting events help to promote regional traditions, attracting visitors interested in experiencing the authentic essence of the place.

Planning your next adventure

Before choosing a destination for sports, it is essential to plan your trip in advance.

Consider the following aspects:

• Climate and season: Make sure you travel at times that suit your desired sport.
• Equipment and security: Many destinations offer rentals, but bringing your own equipment can be advantageous.
• Health and fitness: Prepare yourself physically for the activities, avoiding unforeseen events.

Investing in good planning also includes choosing packages that offer professional support.

Many destinations have specialized guides and instructors to ensure safety during experiences.

Finally, don’t forget to consider the environmental impact of your trip.

Prioritize sustainable options and seek to contribute positively to local communities, making your adventure even more meaningful.

Comparison table of destinations by type of sport

Sport	Recommended destination	Reason for highlighting
Surfing	Hawaii	Iconic waves and surfing culture
Trekking	Patagonia (Chile)	Stunning landscapes
Ski	Swiss Alps	Infrastructure and alpine views
Soccer	England	Passion for sports and stadiums

Sports Tourism Growth Chart

Recent research shows the growth of the sector between 2010 and 2022:

Year	Revenue (billions)
2010	300
2015	450
2020	550
2022	600

Final considerations

Sports tourism is an exciting way to explore the world while practicing or enjoying physical activities.

Whether you're looking for adrenaline, competitions or sports retreats, the options are vast and democratic.

When planning your next trip, consider not only the destination, but also the impact the experience will have on your life.